In Digital Sales Using This Framework
Full Of Value Packed Trainings
Creators Helped Turn Passion 2 Profit
...by following the exact system Cassandra used to help over 10,000 creators turn their skills, story, or expertise into consistent online income, even if you have no followers, no funding, and no experience
The Mindset Shift That Makes the Money Shift
We kick things off by helping you stop thinking like a content creator and start thinking like a digital business owner. You’ll discover why most creators stay stuck and how to shift into clarity, confidence, and profit.
You’ll Learn How To:
Understand the $74B+ creator economy and how to claim your space in it
Learn the beliefs, boundaries, and business habits of 6-figure creators
Walk away seeing your skills, story, and experiences as income-generating assets
By the end of Day 1, you’ll stop guessing and start seeing yourself as the brand.
Uncover What Makes You Valuable, and Sellable
If you’ve ever felt like “there are too many people doing what I do,” this is your breakthrough. You’ll learn how to unlock your unique value and communicate it in a way that instantly connects and converts.
You’ll Learn How To:
Identify your personal profit zone (story, skills, or strategy)
Craft a magnetic message that attracts the right people
Learn how to position yourself so people say “I need this from you”
By the end of Day 2, you’ll know exactly what to build your brand around.
Build Your First Offer Without Overwhelm
You don’t need a big team, fancy tech, or years of experience to create a powerful digital offer. On Day 3, you’ll learn how to take what you already know and package it into something simple, sellable, and scalable.
You’ll Learn How To:
Learn 3 beginner-friendly digital product types that convert
Use Cassandra’s Offer Clarity Framework to map out your first product
Get examples of real 6-figure offers that started with just one idea
By the end of Day 3, you’ll be ready to launch without overthinking it.
Turn Your Knowledge Into Income
On Day 4, we flip the script on selling. You’ll learn how to confidently present your offer in a way that feels aligned, not awkward, so that buyers lean in instead of tuning out.
You’ll Learn How To:
Learn the psychology behind digital sales that feel good and convert
Create a sales message that inspires action (without chasing or convincing)
Use Cassandra’s “Give Then Guide” method to increase conversions naturally
By the end of Day 4, you’ll know how to make selling feel simple and aligned.
Launch Your Offer to the Masses With a Clear Plan
You’ve got the offer. Now it’s time to get it out there. Day 5 shows you how to launch your product and build momentum, even if you’re starting with a small audience.
You’ll Learn How To:
Understand the difference between launch mode and content mode
Learn Cassandra’s 3-part formula for a low-lift digital launch
Get the roadmap to market your offer without burning out
By the end of Day 5, you’ll have everything you need to start and scale your digital brand
In just 5 days, you’ll learn how to go from content burnout to income clarity by building a simple, aligned digital brand that turns what you already know into consistent cash flow.
Creating content non-stop with nothing to show for it
Unsure how to monetize what you know or where to start
Bouncing between ideas, platforms, and strategies
Feeling like you’re “meant for more” but don’t have a roadmap
Clear on your unique profit superpower and brand message
Confident in your first digital product and how to sell it
Showing up with purpose, not pressure
Launching your offer to the right people with a system that works
Cassandra Smith didn’t start with a brand or a big audience. She started with a passion, a creative hustle, and a promise to herself that she’d build a better future.
From humble beginnings, including a period of homelessness, she taught herself how to turn her skills into digital products and her digital products into a multi-million dollar business. Within just five years, she generated $19.5 million in sales.
Her proudest achievements? Retiring her mother. Hiring five of her six siblings. And helping thousands of creators take their first profitable step online.
Cassandra’s message is clear: you don’t need more time, followers, or experience. You need a strategy that works.
If you're ready to stop guessing and start building real income with what you already know and love, this challenge is your first step.
Creators
Coaches
Personal Brands
Solopreneurs
Side Hustlers
Digital Product Sellers
Content Strategists
Affiliate Marketers
Beginners with Big Ideas
The Passion 2 Profits Challenge is for anyone who’s tired of waiting, tired of guessing, and finally ready to turn creativity into income with a system that actually works.
5 Days Of Exclusive Training With Cassandra Smith
Access To The Passion 2 Profits Challenge FB Group
Access And Ask Questions During Exclusive Q&A Sessions
Exclusive Workbook
Exclusive VIP-ONLY Zoom Background
Platinum Telegram Group
Exclusive Platinum & Diamond Virtual Networking Night
Diamond Exclusive In-Person Meet-up With Cassandra’s Team
Complimentary CraftyCon Ticket (Value $497)
5 Days Of Exclusive Training With Cassandra Smith
Access To The Passion 2 Profits Challenge FB Group
Access And Ask Questions During Exclusive Q&A Sessions
Exclusive Workbook
Exclusive VIP-ONLY Zoom Background
Platinum Telegram Group
Exclusive Platinum & Diamond Virtual Networking Night
Diamond Exclusive
In-Person Meet-up With Cassandra’s Team
5 Days Of Exclusive Training With Cassandra Smith
Access To The Passion 2 Profits Challenge FB Group
Access And Ask Questions During Exclusive Q&A Sessions
Exclusive Workbook
Exclusive VIP-ONLY Zoom Background
Platinum Telegram Group
Exclusive Platinum & Diamond Virtual Networking Night
Diamond Exclusive
In-Person Meet-up With Cassandra’s Team
5 Days Of Exclusive Training With Cassandra Smith
Access To The Passion 2 Profits Challenge FB Group
Access And Ask Questions During Exclusive Q&A Sessions
Exclusive Workbook
Exclusive VIP-ONLY Zoom Background
Platinum Telegram Group
Exclusive Platinum & Diamond Virtual Networking Night
Diamond Exclusive
In-Person Meet-up With Cassandra’s Team
Titanium Experience for Coach K's Grants And AI Summit
5 Days Of Exclusive Training With Coach K
Access To The Private Facebook Community
Titanium Zoom Background
Attend & Ask Questions During Exclusive Bonus Session With Coach K
Exclusive Workbook
Private Telegram Chat
Virtual Networking Night
BONUS: 1-Day In Person Networking Mastermind with Coach K in Atlanta, Georgia
Platinum Experience for Coach K's Grants And AI Summit
5 Days Of Exclusive Training With Coach K
Access To The Private Facebook Community
Platinum Zoom Background
Attend & Ask Questions During Exclusive Bonus Session With Coach K
Exclusive Workbook
Private Telegram Chat
Virtual Networking Night
BONUS: 1-Day In Person Networking Mastermind with Coach K in Atlanta, Georgia
VIP Experience for Coach K's Grants And AI Summit
5 Days Of Exclusive Training With Coach K
Access To The Private Facebook Community
VIP Zoom Background
Attend & Ask Questions During Exclusive Bonus Session With Coach K
Exclusive Workbook
Private Telegram Chat
Virtual Networking Night
BONUS: 1-Day In Person Networking Mastermind with Coach K in Atlanta, Georgia
General Experience for Coach K's Grants And AI Summit
5 Days Of Exclusive Training With Coach K
Access To The Private Facebook Community
VIP Zoom Background
Attend & Ask Questions During Exclusive Bonus Session With Coach K
Exclusive Workbook
Private Telegram Chat
Virtual Networking Night
BONUS: 1-Day In Person Networking Mastermind with Coach K in Atlanta, Georgia
Not at all. This challenge is designed for creatives at any level, even if you’re starting from scratch. If you have passion, a skill, or a story to share, you’re in the right place.
Yes. Cassandra’s system is built specifically for beginners. You’ll learn how to create a digital offer and sell it in a way that feels clear and aligned, even if it’s your first time.
Just choose your ticket option (General Admission, VIP, Platinum or Diamond) and reserve your spot. Once you register, you’ll receive next steps and community access right away.
Yes. VIP, Platinum and Diamond ticket holders get access to daily pre-session Zooms. Platinum and Diamond attendees can submit questions directly for live feedback, while VIPs can join and learn from the live coaching (not asking questions).
No problem. Replays will be available for all attendees. We do recommend showing up live when possible to get the most out of each day.
None. Once you choose your ticket, you’re all set. No surprise charges, just 5 days of strategy, support, and transformation to help you build your digital brand.